2022 – 2023. Design System Lead. ION Group.

• Introduce a fully scalable and tokenised design system.• Creation of systemised foundations for all styles attributes that support complete customisation and theming capabilities.• Creation Figma component library that truly aligns with code.• Adoption, support and continuous refinement.

2017 – 2022. Lead Visual Designer. HSBC.

• Transforming the digital design language and framework for HSBC corporate websites.• Creation and management of sketch component library for mobile and desktop.• Ensuring design and development align.• Digital brand guidline documentation.• Adoption and support across multiple markets.• Testing and continuous improvements.

2015-2017. Visual Designer. UBS.

• Lead designer for the Wealth Management website.• Updating the Neo trading platform to HTML.• Digital brand style update and creation of centralised assets and guidelines.

2010-2015. Art Director. Hugo & Cat.

Clients include: British Library / M&G / Nokia / Royal Mail / Sony / Tourism Ireland / Volkswagen

2008-2010. Art Director. Syzygy London.

Clients include: Allianz / ASOS / Aston Martin / Belron / De Beers / FRijj / HSBC / Orange / Mazda

2004-2008. Director / Interactive Developer. Eject.

Clients include: Azuli / Brille Records / Bugged Out / Diesel / Defected Records /Drum & Bass Arena / Hasbro / PIAS Wall Of Sound / Resist Records / V2 Records / Warner.

2001-2004. Senior Interactive Designer. RD2 Media.

Clients include: Acclaim / BMG / Diesel / Epsom / St Lukes / Telstar / Virgin / Speedo.

2000-2001. Web Designer. Dennis Publishing.

Websites include: Dreamcast / Esquire / Mac User / Maxim / Men’s Fitness / The Week

1998-2000. Interactive Designer. ICV Ltd.

Clients include: Dennis Publishing / Emap / EMI / Esquire / GQ / Skint Records.

1994-1998. Photography.

Editorial Photography: Wire magazine / DJ Magazine / Touch / Cipher Magazine.Photography assistant: Uli Webber (GQ & Paul Smith) / Paul Myatt ( Eurostar & Clarks).